At the 2026 NASP National Sales Meeting, the Commercial team aligned around a clear and urgent theme for the year ahead: Defend & Win. As highlighted throughout the meeting and reinforced in our 2026 commercial priorities, this calls on all of us to step up and deliver—hitting our sales and EBITDA goals, defending the business we’ve earned, driving top‑line growth, and deepening our impact with our largest customers. The focus is clear: protect our value, win new opportunities, stay disciplined, and empower our teams to operate with urgency and conviction. This is the blueprint for how we accelerate, compete, and win in 2026.
Top-line revenue growth is the number one priority for 2026. After a challenging 2025 marked by flat sales and competitive pressure, re‑starting the growth engine is essential. The organization is committed to driving consistent year-over-year improvement and building momentum through disciplined execution and a relentless focus on results.
A key outcome of the meeting was alignment around Mauser’s enhanced value proposition, which the team began refining together. This shared definition will help sellers defend against increasing price concessions and better articulate the differentiated value the company brings to customers.
Throughout the 2.5‑day session, accountability emerged as a defining theme. Leaders emphasized the importance of owning commitments, holding each other to high standards, and maintaining a disciplined cadence around pipeline visibility and follow‑through. The focus on accountability ties directly to the revamped commercial structure and renewed emphasis on customer centricity and empowered decision making.
Another strong message: act with urgency and find a way to “yes.” With competitive velocity high and the business pushing toward aggressive growth targets, speed, responsiveness, and solution‑oriented thinking are essential. The call to “go faster,” remove internal barriers, and build a culture that supports decisive action is central to how the team will win in 2026.
Together, these priorities—defending the core, driving new business, strengthening our value story, acting with urgency, and committing to accountability—form the foundation of a pivotal year. With shared focus and disciplined follow‑through, 2026 stands as a defining moment to deliver growth, strengthen customer partnerships, and win in the market.